1. Review quizzes from 10/9, analyze responses to the essay question.
2. Go over direct mail copy from 10/9.
3. Discuss 'Buffalo and Tough Cookie' book. Reading assignment for 10/23
Break!
4. Ogilvy on Advertising. Writing long copy.
5. Writing assignment: Long copy print ad promoting Ben & Jerry's ice cream.
6. Look at class blogs, discuss progress. Should have seven posts.
7. Quiz.
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