1. Review quizzes from 10/2, analyze responses to the essay question.
2. Hand out 'How to Write With Style.'
3. Review Ben & Jerry's book, discuss Chapters 15 to the end.
4. Discuss opening of 'Buffalo and Tough Cookie' book.
Break!
5. Direct mail. Targeting, plus the art of getting people to act.
6. Writing assignment: Direct mail copy promoting author appearance.
7. Look at class blogs, discuss progress
8. Quiz.
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